Documentary Pitch

The client (BBC Three) has given the brief, culture in the digital age. With this in mind i have chosen the theme of my documentary to be focused around how different genres of music can form and shape a persons identity in order for them to feel like unique individuals.

I am going to interview different people who listen to certain genres of music in order to understand why they find it so appealing. I want to discover how the music they like has changed various aspects of their life such as the activities they get up to and how they dress.

This is an example of  David Gauntlett's identity theory, this is the idea that media provides us with resources so that we can construct our identities. The idea that whilst in the past media tended to convey singular, straightforward messages about ideal types of male and female identities, the media today offer us a more diverse range of stars, icons and characters from whom we may pick and mix different ideas.

I often go to gigs so i have access to people whom are part of these subcultures. This is extremely important because i can interview them and find the answers to all of the questions i need. I only need about 3 to 5 different genres of music which is quite possible to achieve through the people i know.

In terms of documentary modes i am going to use the participatory mode. This is because i am going to be personally involved in the documentary and i am going to be asking questions to understand a purpose.

The target audience for my documentary should be older teenagers or young adults, people ages 16 to 25 years old. These people are generally more invested into music than other people because of the ages in which they grew up.

In terms of psychographics it is aimed at explorers, people who require more entertainment and less structure within their lives. Most explorers also tend to fit the age range that the documentary is aimed at.

My documentary should be structured in stages the first part should introduce the theme and the brief. After this there should be a segment which fades into the next part which should be the interviews with the people who are being interviewed. This segment should be quite long as it consists of many different people and a minimum of three music genres. The next part should be a summary of what i have learned from the interviewees. Then finally a conclusion that closes the documentary should be added to smoothly end everything.